The deal will see seven Noodle House Restaurants opening in
the country over the next five years with the first opening it’s door in
Nairobi early next year followed by a location in 2013 followed by a location
in Mombasa
The move is set to tap into the Kenya tourism market through
the Noodle House brabd which already operated in 16 countries globally.
The entry follows an agreement signed between Phil Broad,
Managing Director of Jumeirah Restaurants LLC, and Masood Hashim, CEO of Global
Hotels Management Africa Ltd.
In a press statement the two companies say the agreement will
be key in growing the Noodle House brand in Kenya and East Africa region and
has been urged as a response to a growing demand for great quality restaurants
in the market and that the noodle house sits perfectly in the casual dining
segment of the territory.
Noodle House serves delicious South East Asian cuisine in an
informal yet stylish environment that takes inspiration from the food and
nightlife of exciting cities such as Hong Kong, Shanghai, Bangkok and Jakarta.
"I have had the pleasure of experiencing Kenya on
numerous occasions and we are excited about taking the noodle house brand to
this dynamic country. The partnership with Global Hotels Management Africa Ltd
is another significant step forward in the implementation of our international
growth strategy,” Phil Broad said.
Broad added that the collaboration will provide the Dubai
based hotel with an opportunity for its worldwide expansion plans of their
home-grown brand since Global Hotels is the perfect partner to develop and
operate the brand in Kenya.
Masood Hashim CEO of Global Hotels Africa LLC said that they
are excited to take Noodle House brabd to East Africa through Kenya as there is
achance for, “significant growth opportunities in Kenya and the noodle house
fits in extremely well with our planned growth strategy.”
Hashim says they have previously worked with Jumeirah
Restaurants on other projects and have been delighted with the strong support
that they have provided to open and operate this wonderful brand.
The Dubai based luxury hospitality company which is owned by
Dubai Holding was started in United Arabs Emirate since 2002 and now operates
in eight countries globally and is set also enter Russia, Lebanon, Great
Britain, and Bahrain.
© Manuel Odeny, 2012
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